What is branding?
Why is it so important in your business growth?
Branding goes way beyond just a logo or graphic element. You have to think about the entire customer experience when you think about your brand… everything from your logo, website, social media, the way you answer the enquiry call and more. When you look at this wide definition of branding, it can be a bit amazing to think about what is involved in your brand.
In short, your brand is the way your customer accepts you. It is demanding to be aware of your brand experience and have a road map to create the brand experience that you want to have… a good brand doesn’t just happen… it is a strategic plan and well thought.
Many START-UPS and small organizations neglect spending necessary time thinking about their brand in this broad sense and the impact it has on their business. Let’s look at some important reasons why penetrating into your brand is important:
BRAND PROMOTES RECOGNITION
Your branding should be consistent and easy to recognize, it help people feel more at ease while purchasing your products or services. Because people tend to do business with companies which are familiar to them.
IT HELPS TO SET YOU APART FROM THE COMPETITION
It is critical to stand apart from the crowd in today’s global market. Branding helps you to set apart from the competition by giving you an different identity. You are no longer competing on a local stage, your organization now competes in the global economy. That is why Branding plays a key role and makesyou a stand out in the competitive market.
YOUR BRAND PROVIDES MOTIVATION AND DIRECTION TO YOUR STAFF
Brand strategy provides the clarity to your staff and helps them to be successful. Strategy defines the mission and vision of the organisation which helps them how to act, how to win, and how to meet the organization’s goals.
STRONG BRAND GENERATES REFERRALS
People love to tell others about the brands they like. It is also called word-of-mouth(WOM) marketing. People listen to brands, wear brands, eat brands, and they’re constantly discuss and tell others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals.
STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.
YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?
YOUR BRAND REPRESENTS YOU
It is very major thing to remember that your brand represents you…you are the BRAND, your employees are the brand, your marketing/promotion materials are the brand. What do they say about you, and what do they say about what you’re going to deliver to the customer?
ITS HELPS YOU IN CREATING CLARITY AND REMAIN FOCUSED
It’s very difficult to stick to one idea. People wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you to stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.
BRAND HELPS YOU CONNECT WITH CUSTOMERS EMOTIONALLY
A good brand connects with people at an emotional level, they feel good/happy when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
STRONG BRAND PROVIDES YOUR BUSINESS VALUE
Think about the brands that you purchase from (Pepsi, Wrangler, Flipkart, Amazon, Apple, Ford,)… are these companies really worth their products, their warehouses, their equipment, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that exceeds their physical value. A strong brand will provide value to your organization well beyond physical assets.
The best branding is built with a strong idea. Your brand needs to invade your entire organization. You will see tremendous result while building brand loyalty among your customer base when your organization is clear on the brand and can deliver on the promise of the brand.
If you NEED ASSISTANCE with your brand, from creating your initial brand strategy to the visual identity, Contact for FREE Consultation…we would love to help you identify your story!