The age group between 18-34 years are more likely to follow brands on social media. So if your audience is between these age group then social media marketing is the perfect choice to showcase your brand. Source: MarketingSherpa
The internet has 3.17 billion users and out of that there are 2.3 billion active social media users. Source: Brandwatch
Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Simply building your audience on social media platform can improve conversion rates on your existing traffic.
Therefore this clearly shows a huge potential for social media marketing to increase in sales, but due to lack of awareness on how to reach those results. Here are some of the ways by which small businesses owners can improve their sales figure:
Increase in Brand Recognition
For your Brand’s voice and content social media networks are new channels. This makes easier and more approachable for existing and new customers, and also makes your brand more familiar and noticeable.
Higher Conversion Rates
Social media marketing results in higher conversion rates. Humanization element is the most significant way. By interaction on social media channels the brands become more humanized. People like doing business with other people similarly the brands act like people on social media platform, which helps in growing new and existing business.
Increase in Opportunities to Convert
Every post is an opportunity for customers to convert. When you upload a post you’ll simultaneously have access to your recent customers, new customers and old customers, and you’ll be able to interact with all of them at a similar time. Every image, video or blog post has the possibility of getting reaction. Every reaction could lead to a increase in traffic on website or the landing page which ultimately leads to lead generation.
Brand loyalty improvement
According to a report by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Whether it is a company sharing information with its followers or customer reaching out to a company, this constant communication is ideal for recommending customers to remain brand loyal.
Decrease in Marketing Cost
According to Hubspot, 84% of marketers found that six hours of effort per week is enough to generate increase in traffic i.e. only one hour a day is good enough in developing content and making strategy for a better results. Even paid advertising is cheaper on Facebook and Twitter. Starting with small budget will never put you into worry about going over budget—once you are satisfied with the results you can increase the budget and there will be increase in conversions correspondingly.
Increase in Inbound Traffic
Without social media the inbound traffic is limited to people already familiar with your brand. Every social media contacts you add is another path leading back to your site. The more quality content you place on social media, the more inbound traffic will get generate, and more traffic turns to more leads and more leads turns to more conversions.
Better Search Engine Rankings
Google and other search engines calculating their rankings using social media presence, because of the fact that strong brands almost always use social media. Being active on social media act as a signal to search engines that your brand is genuine and authentic.
Improved Customer Insights
Social media also gives an opportunity to gain valuable information regarding customers interest and behavior. By reading comments you get a customers review related to your products or brand. The content generate the most interest can be segmented and then similar content can be produce. Conversions can be measured based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
Social media marketing, when done right, can lead to more traffic, customers, and more conversions. The longer you wait, the more you have to lose. If you’re interested in getting started but aren’t sure please connect us for a FREE CONSULTATION !!!